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This information was last updated on 05/13/2015 . Google Adwords - Increase Website Traffic is categorized in Search Engine Optimization. Login HERE to update the details if you are the responsible party for this company. Opportunites to enhance your listing are also available.
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Google Adwords - Increase Website Traffic listing on the Michigan Business Directory and gain
more online exposure.
AdWords is a Google product for web advertisers. Ads are written by advertisers (like you) who determine how much they will pay for each click [or impression] on their ad, where the ad will run, and for how long. The ads appear on Google's search results, on websites like this one or virtually anywhere a web page can be served. Google has recently launched Mobile adwords for phones and navigators and similar devices.
Google uses a combination of the max CPC (cost per click) you set in the system, and the click through rate on your ad to determine where your ad will rank on the page. Unlike Yahoo Search Marketing (formally Overture), ranking of ads is not based solely on how much you pay for each click. That's why it's impossible to determine exactly how much you're competitors are bidding. It's possible for someone to be paying a lower CPC and still appear higher than you on the page if their ad has a high click through rate. Google does this to give maximum exposure to the most relevant ads with the highest click through rates. This improves the user experience.
Google closely monitors all clicks on AdWords Select ads to ensure that there
is no abuse of the program. This is very important because it lowers click
fraud. If you have ever been a victim of click fraud - you will appreciate
Google's strict stance regarding this. This includes analyzing all clicks to determine
whether they fit a pattern of fraudulent use intended to artificially drive up
an advertiser's clicks. Google's proprietary technology automatically
distinguishes between clicks generated through normal use by users and clicks
generated by click spammers and automated robots. As a result, Google is able to
filter out clicks you don't want and ensure they don't show up on your reports