a Michigan Press Release is as easy as 1-2-3-4:
Open with a strong headline to grab the reader's attention.
as well as your opening paragraph should tell a newsworthy story. This is essential to keeping the reader's interest as they read through the detail section of the
Create an intro paragraph that includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he'd have everything he needed to get started.
Write the Body of the Press
Release with care. The body of press
release should stick to the facts. Make it interesting, but avoid embellishments.
When giving the details of your press release, be sure to illustrate the story to your reader. Use real life examples that they will be able to relate to or visualize.
A press release should close with
information about your company. Your press release should end with a short paragraph (company boilerplate) that describes your company, products, service and a short company history. If you are filing a joint press release, include
information about both companies.
After you have written your release, submit
it to Michigan Business for FREE. For additional
exposure, we recommend the following press release distribution
Here are some helpful tips to
create the best press release about your Michigan Business:
The reporter isn't interested in helping you make money or driving visitors to your site.
Reporters want a story that will be interesting to their readers and pleasing to his editor.
Don't emphasize your great selection, super customer service and commitment to quality.
Reporters want to know only the info that will help them craft a good story
Avoid the hype. The exclamation point (!) is your worst enemy.
Want to destroy your credibility? Wse a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!
Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well.
There's no room in a quality Press Release for BS, hype or sell. Just the facts.
Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting?
Select an appropriate angle for your press release. Try to make it relevant.
Think about what's going on with social issues and current events and
write your press release accordingly. This will make your story even more attractive and worthwhile to potential readers.
Mixed case. NEVER SUBMIT A PRESS RELEASE IN ALL CAPS. Even if your release makes it past MichiganBusiness.us's editors, it will definitely be ignored by journalists. Use mixed case.
It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy
Be concise and grammatically correct. Avoid adding extra fluff words that distract from the true meaning of your press release.
Don't include jargon that may not be understood by the general reader. Make sure that you have permission to use any quotes or inside information. This will prevent your press release being pulled.
Check your press release for punctuation and grammatical errors. Take a look at some other press releases to make sure that you have followed the proper format.
Stay away from hype-bloated phrases like "breakthrough", "unique", "state-of-the-art", etc.
Always write it from a journalist's perspective.
Never use "I" or "we" unless it's in a quote.
Read lots of good newspaper writing to get a feel for the style.
Shorter is better. If you can say it in two pages, great. If you can say it in one page, better.