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If it's not a "Pay per click" and it's not an "Affiliate" website than what is it?? .. or more importantly, how does it make money?

Sortprice is probably the first "Flat-rate" listing product comparison engine around and is doing well in a number of verticals including Pet Supplies and Lawn and Garden.

According to Sortprice:
All merchants listed on Sortprice.com can receive unlimited clicks for product listings. There is no Cost Per Click, all campaigns are flat rate fees per month. Click fraud has been a large factor in the decrease of revenue from online advertising. At Sortprice.com with the unlimited click-through business model, click fraud cannot occur.

A few other state of the art features are available - one of them being the dive into social shopping with it's Facebook application.

Here is an example to try http://apps.facebook.com/grpetsupplies (give it a whirl and add a few items to a wishlist). All you need is a facebook account and a willingness to share a few products you like. Here is a Lawn and Garden Facebook Application to try.

To summarize the Facebook Social Shopping application:

• Lets users create a wish list of items they want, meaning their friends can use it as a guide for suitable gifts.
• People can also get gift recommendations based on information on their friends' Facebook profiles.
• Once people decide to buy something from their friend's wish list (or thier own) they are directed to the page on the corresponding merchant's website to make the purchase.

To give people motivation to try the application - use coupon code: googlerocks to save $5.00 on any purchase (greater than >$75) from any wishlist from either store: www.BackyardStyle.com or www.GRpet.com

Happy Shopping!

Labels: Christmas Shopping, Online Marketing and PPC, Online Shopping, social Shopping reviews