Michigan Blog - Featuring Michigan Shopping, Travel, Business & People

Sometimes the difference between operating in the black or operating in the red can be one small tip, service, product or trick that helps your company land the account that makes a difference.

The Michigan Business Directory has compiled a selection of thousands of free magazines, white papers and informational white papers that can help you and your sales force learn the tricks and tips to use during this recession.

Here are a few of our favorites:

Audience Development
Whether your company deals in consumer marketing or business-to-business audience development - this magazine is loaded with information that can't be found unless you are dedicated to uncovering every rock.

Audience Development Magazine delivers traditional marketing information - but they are adding some essential content that you and your company needs in order to have the "edge" these days - online marketing including SEO (search engine optimization) and SEM (search engine marketing), social online marketing, integrated multichannel marketing, audience acquisition, behavior and analytics across a variety of platforms along with integrated database creation and management. This FREE magazine is a must for CEO's of small businessess.

I'm on LinkedIn--Now What??? We love this one because each of us asked the same question! You can help to hear that your company and YOU, should have profiles on LinkedIN and many of us have made profiles but don't know what to do next. Get this free white paper on the advantages of LinkedIN so instead of wasting time in social marketing, you harness the leads and contacts that you need.

Search Engine Optimization and Pay-Per-Click: A Holistic Approach - If your company has separate vendors that are doing SEO and PPC - this paper is a must read for you. Explains the differences between the two fields and shows you how to marry the two to save money.

OTHER POPULAR FREE TITLES THAT WE NOW OFFER

• SRDS Consumer Magazine Connections 2009
• Target Marketing Magazine for Small Business
• The Dawn of a New Industry - Internet Video Product Marketing
• The Economic Necessity of Customer Service
• The Total Economic Impact™ of eStara Click to Call
• Tips for Choosing B2B Lead Generation Vendors

Stop fretting and start learning to make sure that your MICHIGAN small business is one step of the crowd and is armed and ready to fight in the upcoming months.

Labels: B2B Marketing Ideas, Free Marketing Tools