Michigan Blog - Featuring Michigan Shopping, Travel, Business & People

1. Build a website


2. Add meta tags, content and other on-page elements


3. Get a few links from directories


4. Whala! Success

Now the process is a bit more complicated and it is not clear what parts of the process will give you the biggest bang for the buck.

1. Build a dynamic website with continually changing content


2. Add the meta tags and on -page elements - but those have to be dynamic also


3. Add a blog to the website and update it every few days.


4. Create a PPC strategy and an affiliate strategy ( if applicable )


5. Add social bookmarking and sharing elements


6. Build a LinkedIn page for your company (and Facebook and MySpace)


7. Develop a reputation on the social networks in an ongoing fashion - don't forget Twitter and Plaxo and FriendFeed.


8. Add video content and more advance multimedia to capture your visitors attention


9. Add a KLM file to map your location and/or locations


10. Join directories like the Michigan Business Directory and make sure all of your online profiles are hooked up.


11. Syndicate your content using RSS


12. Create press releases on a regular basis and submit them to Free Press Release Services like MichiganPR.net


13. eCommerce businesses have to worry about all the social shopping sites like Kaboodle and ThisNext in addition to the above items


14. Product videos need to be created (if you sell or distribute or manufacture products)

The case for a full-time web designer, web marketer or at least IT professional is realized but not something you can afford. Where do you start?

First - get a blog installed on your website. Blogger offers easy to use tools and allows you to integrate the blog easily with your own website.

Second - set aside one hour each day (or evening) that you work exclusively on an online reputation plan. Create profiles in Twitter, Facebook, LinkedIN and Plaxo to start.

Third - Get started on a PR strategy. Each month write a press release that announces the latest and greatest news about your company. Send these across the internet and even send them to your local paper

Start with the above three steps and it should give you the momentum to obtain more business from the Internet. Once it proves itself worthwhile - THEN you can hire a web developer or online marketer on a regular basis.

Happy ONLINE marketing!

Labels: Michigan Web Design, online reputation, social networking

posted by The MBD  # 9:58 AM