Michigan Blog - Featuring Michigan Shopping, Travel, Business & People

Now this is a pretty interesting story for us "well endowed" woman that have loved Lane Bryant's selection over the last 5 years. Being a bit on the portly side, Lane Bryant has always been a favorite of mine.

Plus Size Clothing for Women

Let's see if I can put the path together succinctly: Redcats USA — the U.S. division of French conglomerate Pinault-Printemps-Redoute (PPR) — is changing the name of the Lane Bryant catalog as a result of a trademark issue that dates back to 1982, when retailer The Limited acquired the Lane Bryant catalog but not the stores.

From what I can understand, three years later it The Limited ( owner's of Limited Too ) acquired the Lerner women's apparel catalog but not the stores. The Limited changed the name of the catalog division to Brylane, which retained the right to use the Lerner brand name for the catalog — and later the Website — until 2006 and the Lane Bryant brand name until October 2007.

PPR acquired Brylane in 1999 and renamed it Redcats USA in 2004. The division apparel and home goods catalogs include Roaman's , La Redoute, and BrylaneHome.

The bottom line is the Lane Bryant Catalog that we know and love is now Woman Within. We will soon see alot of publicity about Lane Bryant in the upcoming months - but it will be a DIFFERENT catalog.

Labels: Lane Bryant, Woman Within Coupons