Michigan Blog - Featuring Michigan Shopping, Travel, Business & People

Testimonial Marketing

Testimonials ... we all see & read them in some form or another, online as well as offline. What is a testimonial? In short it’s a tribute by an end user for a product or service. Testimonials have an uncanny knack of directly increasing sales & attract prospects rather than drive them away as it is one of the most effective advertising techniques used today.

The key is that the testimonial has to be done correctly.

Always use real testimonials instead of made-up ones. Even the most skilled copywriter can rarely make up a testimonial that can match the sincerity and credibility of genuine words of praise from a real customer or client.

To increase the believability for your testimonials, attribute each quotation. Include the person's name, city and state, and (if a business customer) their job title and company.

Your customers want to know if your company keeps its promises and offers products that deliver results. Use testimonials that clearly show those results -- in as specific a way as possible -- and your customers will show YOU sales.

Send out a customer testimonial in your next email newsletter and watch the sales soar!

Email Marketing - Try Constant Contact 60 Days for Free

Advertising & Promotional Items at Branders

Labels: email marketing, increase sales, testimonial marketing